My pre-season musings - 8th July 2025

 My pre-season musings - 8th July 2025

It’s that time of the year once again when football supporters all around the world have no games to attend, instead filling the void by trawling any means of information for stuff about their team that they hope will deliver them hope and make all the difference.

Thailand is no different, although sometimes the communication leaves a little to be desired, which I will touch on later. I have noticed this year that more clubs seem to be advertising their season ticket offers and unveiling their new playing kits a little earlier, or is that just me? Maybe I’m using better sources.

More and more groups on social media are posting, some for the first time, about transfer rumours and who will sign for whom, particularly in the case of foreign players. Even in my few bored moments, I find myself trying to find the name of some unknown player on one of the online sites, often misspelt when translated, to see their career stats.

The sad fact is that in many cases, that gives me as much indication of the ability of the next import who’ll often flatter to deceive, mainly in the lower divisions, as those signing them. The players in question quickly decide or realise that what the club or their agent sold them doesn’t quite match up to reality, as they become part footballer, part holidaymaker with the local hotspots and those serving food that they are used to feeling the benefits. Meanwhile, the dedicated pros still around wonder why they are bothering.

COMING SOON. The excitement builds!

It never fails to amaze me just how many clubs are duped into signing a player on the evidence of a small YouTube highlight package, inflated stats, and the thought of the said signing winning favour among local support as the vanity of the owner is increased further. Some even go on to pay their players in full until the end of the season.

In fairness, it’s not easy owning a Thai club, especially outside the top division. It is a quick way to spend money without much return, with meagre attendance figures going nowhere near covering the outlay, with sponsorship and TV deals lessening the financial black hole a little. Of course, better marketing and putting a sound infrastructure in place would improve things, as well as proper recruitment, but those things seem for the birds as things stand. Asking for outside help would equate to a loss of face, which is as bad as it gets for an influential person in the Land of Smiles.

I can also see why the official pages of clubs on social media don’t make announcements about new players when sources run by fans are full of information. A lot of which is inaccurate, with clickbait being offered in return for likes. They are fed rumours by players, coaches, and agents, some of which are designed to try and press the club into making a new signing or increasing the salary of a player if it appears online that others are interested in them. It makes me long for printed newspapers and respected journalists dealing in facts.

Will they or won't they.
The guessing game continues as a few more likes are accumulated.

It's the classic playbook used everywhere, as the games of cat and mouse continue, hoping to get a few more flights home out of a club, or maybe a vehicle and accommodation being paid for. Many of the owners, not having much of a clue, take the bait, and the cycle continues.

All of which is played out while vital things that could make a massive difference, even more so as the rain falls heavily during the off-season, are ignored. Take one of my local clubs, Sisaket United. I thrash my way around the golf course next door to the Sri Nakhon Lamduan Stadium. The goals are still up from last season. The pitch resembles where my ball lands on occasions.

Even in provincially owned stadiums, surely a club could approach the local authority in charge and ask that, at the club owners' expense, a heavy roller be hired to flatten the pitch and carry out reseeding work. Then the players have a chance of playing on something fit for modern purposes and see passes roll in the direction that they are meant to, without making the receiver look like an idiot as it jumps up and hits them on the knee.

A very uneven Thai football pitch

Maybe employing qualified medical staff or building a local partnership in return for free advertising might not go amiss, instead of having their investments treated by enthusiastic amateurs.

Pre-season friendly matches are already being played as trialists are weeded out, while fans wait eagerly for announcements about fixtures for their chance to see the team in action and buy the merchandise. It won’t be long before coaches are sacked, and the fans see their hopes of success disappear for another season.

The only guarantees are that Buriram will become even more dominant, rumours will be flying around about clubs folding or foreign players not being paid, it will be lots of fun for very little cost, and the beers will be cold.